Pennzoil and Quaker State are major brand names that dominate their industry. However, the oil change facilities that sell their products are facing major competition from new outlets that carry other brands. Gotsdiner Architects was called in to develop a reimaging program that could transform the image of these older locations. We developed two unique designs, which rely on applying new components to existing facilities. This approach provides a cost-effective way to create a fresh, updated image, without disrupting the daily business routine. Gotsdiner Architects was also responsible for coordinating with a team of consultants to redo the signage/graphics programs.